Marketing & Communications Strategy

The driving purpose for the College of Geosciences’ Strategic Marketing & Communications Plan is to provide a set of goals, strategies, and measures to raise measurable awareness of the College and advance relationships with internal and external stakeholders. This plan serves as a guide, nimble framework, and measuring stick for marketing and communications priorities, budget allocations and achievements.

The plan was developed to support the College’s Strategic Plan 2020-2025 and will be reevaluated as the specific goals and initiatives are achieved or evolved. Vested stakeholder input will be sought from across the College’s departments and programs, as well as the Dean’s Advisory Council, for evaluation and recommendations on a regular basis. We will work together to present a cohesive branding and communications strategy so that we may represent the College of Geosciences and Texas A&M University as world-class institutions.

Our brand, as part of the Texas A&M University brand, is very important. We are more than just a logo – our brand is an idea or perception, a belief in the hearts and minds of the key audiences and personas we value. Our brand is our reputation, the quality of the products and services, our personality, our message and the unique attributes that distinguish the College of Geosciences, a critical – more so each year – part of Texas A&M.

Brand Platform

Our brand platform is an expanded version of Texas A&M's. In the College of Geosciences, we are not only Fearless on Every Front, we are on the leading edge of the scientific disciplines that matter most to our collective future.

We are:
Not afraid of scientific realities, not afraid to ask the tough questions, world changers,
the coolest jobs on the planet, opportunistic and taking responsibility, problem solvers

Taking on:
Energy resiliency, sustainable environmental strategies, climate change, water resources and conservation, weather prediction, science communication, environmental policy, disaster mitigation, ensuring food resources, protecting oceans and fisheries, mapping the world, and beyond.

This is our plan and strategy to make Our Impact Known to the World.

Key Target Audiences

Key target audiences are internal and external. Both are important to our strategy but often for different reasons or to achieve unrelated outcomes. The key groups prioritize our most important and influential audiences to inspire support for the College's vision, mission, and strategic goals. Segmentation of our audiences and messaging will improve the effectiveness of and qualitative metrics of the communication goals.

Internal Audiences

  • Faculty
  • Staff
  • Current students (undergraduate, graduate, professional)

Internal Texas A&M Audiences

  • Board of Regents
  • University administration (Office of the President, Provost, and Vice Presidents)
  • TAMU System administrators and System partners
  • Deans and Department Heads
  • The Texas A&M Foundation and The Association of Former Students 
  • Texas A&M faculty and staff
  • Current Texas A&M students

External Audiences

  • Prospective students
  • Families and prospective families
  • Donors and prospective donors
  • Former students
  • Council member stakeholders
  • Campus and college visitors
  • Community members
  • News media
  • Corporate and industry
  • Peer aspirants
  • Research partners
  • Ranking services and influencers

Targeted Messages

These are the key message points for the College of Geosciences. These messaging points align with campaign themes to elevate the impact and image of the College.

The Coolest Jobs on the Planet Start Here

Target audiences: prospective and current students, and prospective and current families

Geosciences matters: The most critical scientific disciplines and education, provided by exemplary thought leaders

Target audiences: current and prospective faculty and staff

Impact for the Greater Good

Target audiences: former students and prospective donors

Make The Impact Known to the World

Target audiences: donors and vested stakeholders

Our Impact Known to the World 

Target audience: national and international reputation

Communication Channels

The College currently utilizes the following communication channels. The channels relevant today may be very different from tomorrow’s – thus our strategy and resources must be agile and adaptable.  The Communications Team continuously advances our expertise and leadership in this ever-changing landscape.

  • College website
  • Departments/Centers websites
  • GeoNews
  • Texas A&M Today
  • Texas A&M Research Bulletin
  • Impact Newsletter
  • Department newsletters
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Print publications/flyers
  • Digital signage
  • Conference materials
  • Event promotion/event sponsorships
  • Texas A&M Calendar
  • Aggie Bus advertising
  • Texas A&M campus bulk mail
  • Advertisements