News & Research Promotion Strategy

Through excellent news writing and media relations, the College of Geosciences Marketing and Communications Team promotes the impact, ongoing research, and achievements, activities and recognition of our students, former students, faculty, research scientists, and staff.

Strategic, compelling, data-led science writing is a key way we make the College’s impact known to the world.

Our editorial strategy prioritizes articles that align with the College’s strategic goals, such as:

  • Major research news
  • High-impact learning experiences for students
  • Development news and partnerships
  • Timely events
  • Compelling student stories
  • Timely research

How to partner with us to publicize news:

  1. Ideally at least 2 weeks in advance of the preferred publish date for your news item, please complete the Submit A News Story form. Appropriate news items are: new research results, a new journal article, major awards, a compelling student story, interesting field research, a high-impact learning experience, major student accomplishments, grant award, event, etc.
  2. Our team will contact you within 3 business days of your submission, to schedule an interview or discuss how the story will be drafted.
  3. Account for our College-wide writing queue, which is often long; most articles are published 2-4 weeks after initial contact is made with our team.
  4. Account for news being prioritized: major research news, high-impact learning experiences for students, development news and partnerships, timely events, timely research, and compelling student stories are prioritized.
  5. Our team will draft the article and send it to you for review and approval.
  6. Once we receive your approval of the article, it will be published on GeoNews.
  7. Articles that meet Texas A&M Today’s editorial priorities and guidelines will also be submitted by our team to Texas A&M Today editors for publishing there.
  8. Research news articles will also be submitted to the Texas A&M Research Bulletin as appropriate.

Most GeoNews articles are also published in our Impact Newsletter.

Submit News

Geosciences News FAQs

Who can submit news stories?

Anyone in the College of Geosciences.

How quickly will my submission be reviewed?

All submissions will receive a response from Geosciences Communications within 3 business days.

How early should I submit news?

The Geosciences Communications Team kindly requests that you send information about upcoming events and stories at least two weeks prior to your target publish date. The more in advance, the better.

How does editing, review and approval work?

Information submitted will be received, written, and edited at the discretion of communications staff. All articles are sent to sources for your review and approval before publishing.

Where will this be published?

As appropriate, news articles are published by our team on GeoNews, on social media, and in our Impact Newsletter. We also collaborate with Texas A&M Today editors and writers to get news-worthy Geosciences news and research published there as much as possible, as appropriate for the Texas A&M Today audience and editorial guidelines. Inside the Texas A&M System, we also pitch articles to the Texas A&M Research Bulletin, and the Texas A&M Foundation. Externally, we pitch articles and experts to The Conversation, local media outlets, and regional and national media.

What kind of research appeals to mainstream audiences?

Studies that journalists are likely to cover include one or more of these attributes:

  • A timely or trending topic
  • Clear impact beyond the field of study
  • A useful lesson people can apply in their own lives
  • Findings that are quirky, surprising or counterintuitive
  • Potential for compelling photo or video content

Submit Research News

What are some ways Geosciences Communications and Marketing might promote your work?

  • Positioning you as an expert source for media
  • Suggesting stories about your research to Texas A&M Marketing & Communications, reporters at top newspapers, magazines, websites and broadcast networks we feel will be interested in your research, angle, expertise
  • Creating digital content, including feature stories, photography and video, to showcase your work on Geosciences’ digital and social channels

Email comm-request@geos.tamu.edu for assistance

What does Geosciences Communications use for analytics and tracking?

Texas A&M provides all colleges’ access to excellent media mention tracking using Cision. You can view highlighted Geosciences media mentions here.

Our team uses Google Analytics, including Google Alerts and Reports, to track site traffic and readership trends.

What publications or news outlets are significant to the University?

These news organizations include, but are not limited to the list below (selected for the impact on rankings and exposure). Note that we will treat each submission with its own outreach to outlets we target for potentially being most interested in your work:

Newspapers

  • USA TODAY
  • Wall Street Journal
  • New York Times
  • New York Post
  • Chicago Tribune
  • New York Daily News
  • Washington Post
  • Denver Post
  • Houston Chronicle
  • Dallas Morning News
  • Boston Globe
  • Seattle Times
  • Tampa Bay Times
  • Atlanta Journal Constitution
  • San Francisco Chronicle
  • Miami Herald
  • Daily Mail (U.K.)
  • The Telegraph (U.K.)
  • The Guardian (U.K.)

Wire Services

  • Associated Press
  • Reuters
  • AFP

Broadcast Outlets

  • ABC
  • CBS
  • CNBC
  • CNN
  • Fox News
  • MSNBC
  • NBC
  • NPR
  • PBS
  • BBC
  • The Weather Channel
  • PBS
  • NatGeo
  • State and Local Stations (KBTX, KWTX, KHOU, KAGS, etc.)

Other Outlets

  • NatGeo
  • Bloomberg News
  • U.S. News & World Report
  • Newsweek
  • New York magazine
  • Scientific American
  • Smithsonian magazine
  • Discover magazine
  • Quartz
  • Time
  • The Atlantic
  • Wired
  • Science
  • Nature
  • Mashable
  • Popular Science
  • Popular Mechanics
  • Vox
  • Business Insider
  • Forbes
  • Money
  • Huffington Post